![]() We are also, of course, carrying forward our big plans for ZCON, our thought leadership, and our vision for what phygital-first, community-first, culture-first marketing looks like in 2024. We will also be ensuring our partners continue to receive the same quality of service from us, which will only be enriched by UTA’s forward-thinking platform. It was tremendously important to us as we navigated this process to arrive at an outcome that benefited our community as much as possible and we are really proud to have found a conclusion that does just that. We are bringing over the majority of our full-time team and will continue to leverage our Gen Z network for our clients. UTA Entertainment and Culture Marketing has reimagined what brand storytelling looks like and we cannot wait to add to that story with fresh insight, impact, and inspiration. We are excited to bring our perspective to a company that is at the epicenter of creative innovation, creating unprecedented capabilities that marry our Gen Z services with their unrivaled access to the zeitgeist. This partnership is a phenomenal fit as UTA shares our conviction in the capacity for creators, content, and community to shape culture. And today, we are thrilled to take our seat at one of the most impactful tables in the world – by announcing that United Talent Agency (UTA) has acquired JUV Consulting, forming UTA Entertainment Marketing’s Next Gen practice, under the leadership of Julian Jacobs and David Anderson. JUV was founded in 2016 by teenagers with this idea of what the world could look like if more diverse young people had a seat at the table. UTA Buys Gen Z-Focused Marketing Firm JUV Consulting inshAllah, this next month centers each of us in our purpose as we reimagine what's possible. I'm thrilled to embark on this next chapter - and feeling truly blessed that it will coincide with Ramadan beginning in just a week. This whirlwind past week has felt like finals period, graduation week, and a marriage all happening at once - and Alhamdullilah for all of it. And, we are, still, only just getting started. We, a scrappy group of presumptuous kids with an affinity for coloring outside the lines, did it. This is so far beyond what I ever dreamt for us - and I owe thanks to countless people who have been a part of this journey with me - to anyone who has ever said "yes" when they weren't really sure what they were getting themselves into, to anyone who has ever believed in us even when we didn't believe in ourselves, to anyone who has ever worked for/with/alongside us, to anyone who has showed us kindness in any way. I started this company when I was a junior in high school - and right now, eight years of memories (highs as well as loWe are going to continue to ensure our clients receive that excellence from us, and our magic is only going to be enriched by UTA's platform - and we will, of course, be carrying forward our big plans for ZCON, for the future of community-first business. It was so important to us to arrive at a deal that benefited our community as much as possible, that allowed us to scale our work as meaningfully as possible - and we are proud to have done just that. Julian Jacobs and David Anderson, thank you for sharing that conviction, for inviting our dynamic team to sit at your table, hope y'all are as excited as I am for you to be my first bosses ever as your Head of Next Gen. It has always been my theory of change that the world looks better when diverse young voices have a seat at the table - and UTA is truly one of the impactful tables in the world, sitting squarely at the epicenter of culture. I'm experiencing emotions that I didn't know existed - and for someone who talks for a living, it feels seemingly impossible to put into words what this milestone means to me.Īs of today, JUV Consulting has officially been acquired by United Talent Agency - forming the Next Gen Practice of UTA Marketing. I'm not a crier, but I'm in a random WeWork in Chicago right now on the verge of sobbing. I can't believe I'm actually typing this, but we did it - by the grace of God, we really freaking did it. ![]()
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